Immersive Mining
Mine Safe Global
A VR driving simulator with a physical rig, built to demonstrate a collision avoidance system at MINExpo 2024.
Delivered through Nexr Put information on top of the real world, where people need it.
Augmented reality layers digital content onto what people can already see, through a phone, tablet or headset. It suits work and shopping that happen in the real world.
What it is
People keep seeing the world around them. We add instructions, data and 3D models on top, fixed to the objects and spaces they relate to.
- Hardware
- Phones and tablets people already own, or AR headsets for hands-free work.
- Best for
- Guidance on the job, product visualisation and brand campaigns.
- Access
- Through an app, or directly in a web browser with nothing to install.
What we build in AR
Select an application to see what it involves.
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Product visualisation
Customers place products at true scale in their own space before they buy, and see them from every angle. It builds confidence in the purchase and reduces returns.
For example
- Furniture and décor
- Appliances
- Vehicles
- Retail displays
02 / 04
Training and guided work
Step-by-step instructions shown on the real equipment, so people learn and work hands-on with guidance in front of them.
For example
- Maintenance procedures
- Assembly
- Onboarding new staff
03 / 04
Interactive experiences
The environment comes alive with data, graphics and interactive elements that inform and engage, from packaging to printed material and physical spaces.
For example
- Interactive packaging
- Museum and venue guides
- Live data on equipment
04 / 04
Filters and brand campaigns
Filters and effects for social platforms that carry a brand’s message and encourage people to share their own content.
For example
- Social media filters
- Campaign launches
- Event activations
How AR is used across industries
AR is most useful where people are already in the real place, holding the real thing, and need more information about it.
Retail and e-commerce
Customers hesitate when they can’t picture a product in their own space.
How AR helps: Product visualisation shows items at true scale in the customer’s home before they buy.
Manufacturing and maintenance
Manuals are hard to follow while working on equipment.
How AR helps: Instructions appear on the equipment itself, step by step, so the work is done right first time.
Marketing and brand
Campaigns compete for attention on crowded social feeds.
How AR helps: Branded filters and effects invite people to take part and share.
Property and construction
Plans are hard to read on an empty site.
How AR helps: Designs and finishes are shown in place, on the site or in the room.
Education and training
Complex systems are hard to explain on a page or a slide.
How AR helps: Interactive 3D models let learners explore how things work in front of them.
Tourism and culture
Visitors miss the stories behind what they are looking at.
How AR helps: Overlays add history and context to sites, exhibits and routes.
Our immersive work
Immersive Defence
Armscor
Seven strategic sites made explorable in VR and AR on Armscor's stand at AAD 2024, delivered in 40 days.
Immersive Health and Wellness
Ikigai People Advisory Services
An immersive VR platform for unconscious bias training.
Immersive Energy and Petrochemicals
PetroENG
A working-at-heights VR simulation that prepares teams to prevent unsafe behaviour.
Is AR the right choice?
A good fit when
- People need to see their real surroundings while they use it.
- Your audience already carries the device: their phone.
- The content relates to a real object, product or place.
- You want people to use it without installing anything.
Augmented Reality FAQs
Do people need to download an app?
Not always. Many AR experiences run in a web browser, so people can open them from a link or a QR code.
Which devices does it work on?
Most modern phones and tablets support AR. For hands-free work, we can build for AR headsets.
Can we use our existing 3D models?
Often, yes. We review your files and prepare them for real-time use, or create new models where needed.
Can it show live data from our systems?
Yes. AR experiences can pull live information from the systems you already run.
Tell us what people need to see.
Give us a sense of where people will be, what they’re looking at and what they need to know.
