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Every like meant R5 toward a home for a family in need. Realm designed and built the real-time Facebook application that brought Property24’s Clicks for Bricks campaign to life, earning praise from the Western Cape Government in the process.
The result
A real-time Facebook app where every like added R5 towards a house, tracked by a growing fan meter.
01The situation
Property24 needed a Facebook application to measure their ‘Clicks for Bricks’ social project. For every ‘like’ on their Facebook Page, they sponsored R5. Once 18,200 fans were reached, and R91 000 was generated, Property24 would build a home.
02The approach
Realm Digital designed and developed an interactive Facebook application to record user engagement in real time. The growth of fans was tracked by a “Property24 fan meter”, which looked like a measuring tape and simultaneously grew as the number of fans did. Above the meter, Realm included an illustration of the house that would be built. As user engagement increased, the house was built, beginning at the foundations, to the walls and finally, the roof.
The campaign was hugely successful for Property24. In addition to growing their online social media presence and sponsoring a house, they were applauded by the Western Cape Government for bringing attention to South Africa’s housing crisis. featured exhibitors and authors prioritised user flow.
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Strategy workshops, rebuilt brand websites and a 12-month content plan tied to the travel calendar.
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Used design thinking to define new digital after-sales journeys for VW South Africa, ready for VW to build.
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