MyMobile’s Shopify Store & FNB eBucks Integration

MyMobile has spent over a decade bridging the technology access gap in South Africa. Their offering spans flagship smartphones, pre-owned devices, and unique imports not always available locally. By combining flexible contracts, device bundles, and a broad product range, MyMobile has positioned itself as a trusted gateway for South Africans to access quality technology at affordable prices.

With partnerships across leading brands and financial services, MyMobile continues to strengthen its reputation for value, reliability and accessibility.

MyMobile’s digital ambitions were twofold. They needed a new B2C e-commerce store to showcase their full product catalogue, deliver a seamless shopping experience, and manage fulfilment and returns with confidence. At the same time, they wanted to make their product catalogue available through the eBucks store on the FNB app, reaching a wider audience and giving customers the ability to earn and spend eBucks on their purchases.

Key challenges included:

• Designing and developing a modern Shopify store that could handle a diverse product catalogue and create a smooth, mobile-first customer journey.
• Ensuring product data and imagery were consistent and high quality across the full range.
• Broadening the scope to include both the Shopify store and the eBucks integration, which created an opportunity to deliver a more comprehensive solution for MyMobile and its customers.
• Navigating the compliance and technical complexity of integrating securely with the eBucks platform.

Phase 1: Shopify Store Development

Phase 1 focused on building a robust e-commerce foundation through Shopify. Realm Digital designed and developed a high-performance store that reflected MyMobile’s brand promise of accessibility and trust.

Key elements included:

• A fresh, mobile-first design and improved product taxonomy, making navigation intuitive and product discovery effortless.
• A complete, structured product catalogue with accurate, high-quality imagery.
  Integrated logistics and reverse logistics, ensuring fulfilment and returns built customer confidence.

Phase 2: FNB eBucks Integration

With the Shopify store live, Phase 2 extended the experience into the FNB eBucks Partner App. Development of the API integration began in parallel with the website build, ensuring both streams moved forward together and supported a unified launch.

The integration included:

• A secure API connection built to meet compliance and authentication requirements.
• A consistent customer journey across both the MyMobile store and the eBucks platform.
• Enabling FNB customers to purchase MyMobile products directly through the eBucks store on the FNB app.
• Integration of returns and refunds between the eBucks platform and MyMobile’s systems, ensuring a smooth reverse logistics process.