You’ve probably heard the term “Extended Reality” or “XR” popping up everywhere these days. But what is it, exactly? Think of it as an umbrella term that covers several immersive technologies that are blending our physical world with the digital one.
Let’s delve deeper into the different types of extended realities, and how they are each being applied across a range of industries to create new and exciting experiences.
Virtual Reality (VR)
Virtual Reality immerses users in a fully artificial digital environment. With VR headsets like Meta’s Oculus Quest or Apple’s Vision Pro, users are immersed in a completely digital world. Everything you see is a computer-generated environment, and depending on the tech, you can walk around, pick up objects, or even chat with other virtual beings.
Augmented Reality (AR)
Augmented reality overlays digital content onto the real world. Using devices such as smartphones, tablets, or AR glasses like Microsoft’s HoloLens, users can see and sometimes interact with virtual elements placed within their lived environment.
Mixed Reality (MR)
MR is a blend of VR and AR. It anchors virtual objects to the real world, allowing users to interact with both simultaneously. With MR, digital and real-world elements can coexist and interact in real-time. So, if you put a virtual cup on a real table, and then push it, it’ll fall off the table just like a real one would.
Diminished Reality (DR)
Unlike AR that adds digital elements, DR removes real-world elements from view. Using real-time video streams, it can “erase” or modify aspects of reality.
Extended realities are shaping the next frontier of human-computer interaction. As technology continues to evolve, we can expect a future where our physical and digital realities are seamlessly interwoven, enhancing our experiences, capabilities, and understanding of the world around us. Whether for work, education, or entertainment, the potential applications of XR are only limited by our imagination.
If you’d like to learn more about some specific case studies, or discuss how these emerging technologies can be applied to your business, reach out below and LET’S CHAT!