As it stands, there are over 13 million Facebook users, with 12 million accessing purely on mobile, and over 7.4 million Twitter users in South Africa. While Facebook is now used by a quarter of all South Africans, Instagram has seen the fastest growth of any social network in South Africa over the past year.
Customer relationship management has become a vital part of the greater marketing strategy, with brands focusing on studying and interpreting consumer insights. One of the key factors being social media consumption. With brands understanding the value they can get out of specific social networks, they are becoming far more effective at using them. As the retail season starts to pick up, brands will take to social media to announce their newest store opening, launch a product, or punt the best deal.
Facebook apps are ideal for just that, and more
Facebook apps are built with desktop in mind and are not accessible from within the Facebook mobile app. This presents a challenge as mobile consumption in South Africa vastly outweighs that of desktop. Realm Digital specialises in building web applications that allow users to access the application on any device, while ensuring the user experience remains true across various platforms.
A recent example of this was a fully responsive web app we built for Centrum which was accessible on desktop and mobile. It included functionality that Facebook users are accustomed to, such as liking, tagging and sharing.
With mobile, your brand is always in your consumer’s hand, therefore opting to build a responsive web app will ensure you get maximum reach and engagement, as a result, not isolate a huge segment of your market.
Here’s why building a Facebook web app can build your brand
– Encourages engagement
– Creates brand awareness
– Qualifies your fan base
– Creates an opportunity to reward loyal consumers
– Drives traffic to your brand’s other touchpoints
– Aids in client acquisition and retention